Awareness is the golden resource.
Spend yours
on something real.
You scroll past a hundred causes a day. One of them is worth stopping for. This is how awareness becomes a well. How abundance becomes perspective. How one share changes everything.
We turn attention
into action.
The Movement program exists because awareness without action is just content. And we live in the most attention-rich, action-poor era in human history. People care. Deeply. They just don't know what to do with it.
The Movement gives that caring a destination. A share becomes a donation prompt. A challenge becomes a conversation. A video becomes a volunteer application. We meet people where they already are — on their phones, in their feeds — and give them one easy thing to do.
No guilt. No savior framing. No complicated asks. Just: you have something. Here's how to turn it into water.
You scroll past 10,000 images of people suffering. Most people feel bad and keep scrolling. Awareness without a doorway just produces paralysis.
We give the doorway. Turn off the tap for 60 seconds. Film it. Tag someone. Awareness just became action. Action just became a well.
The average person has 400+ social media followers. If 10 of them share, and 5 of their followers donate $20 each, that's one well funded — from one post, by someone who never left their couch.
Jerry did it. So can you.
You have more than
you think. They have less.
Not a guilt trip. A perspective shift. When you understand the gap, you understand why one share, one dollar, one minute matters more than you know.
The average distance walked each day to collect water in sub-Saharan Africa — about 6 km. Before sunrise. Before school. Before anything else. Mostly women and girls. Every day.
That's how long the #SinkChallenge takes. Turn it off. Film it. Post it. Sixty seconds of your abundance becomes a window into theirs — and a doorway to change it.
Jerry didn't drill a well.
He shared a post.
He couldn't go. He couldn't write a check that changed everything. But he could make one call — and one call turned into 75 kids with a roof, food, school, and a future. This is what the power of one actually looks like.
Read Jerry's full story"You don't have to go. You don't have to give a lot. You just have to pass it to the right person."— The Jerry Model
We needed a bridge.
Not a guilt trip.
The #SinkChallenge wasn't designed to shame anyone for having running water. It was designed to make the gap visceral for exactly 60 seconds — then give people somewhere to go with that feeling.
Most cause campaigns ask people to care from a distance. #SinkChallenge asks you to feel it for a minute, share it with your network, and let your network decide what to do with that feeling. Attention into perspective. Perspective into action. Action into water.
60 seconds of your abundance.
A lifetime of access for someone else.
Six ways in.
Pick one. Start today.
You don't need a committee. You don't need a budget. You need 15 minutes and a reason. Here's the menu.
Run a Fundraiser
You don't need a big event. A birthday fundraiser, a donation link in your email signature, or a classroom challenge can fund a well.
- Birthday fundraiser instead of gifts
- Walk-a-thon, bike-a-thon, read-a-thon
- Church or school collection drive
- Employer match — check if your company does it
#SinkChallenge
60 seconds. A camera. Three tags. The challenge was designed to spread — let it. The network effect is the whole point.
- Film yourself turning off the tap
- Say what 3.7 miles a day would feel like for you
- Tag your most influential friends first
- Link the give page in your caption
Tell Someone Today
Text a friend the Jerry story. Mention it at dinner. Bring it up at a meeting. Word of mouth built this organization. It still does.
- Text this link to 3 people right now
- Mention it at your next community meeting
- Bring it to your book club, church, or team
- Share it in a group chat where it fits
Content Creators
Podcast host? YouTuber? TikToker? Blogger? Your platform is your power. One episode, one video, one post to your audience changes the math.
- Interview Kelly or Jim on your show
- Dedicate one video to the Jerry story
- Add a mid-roll to your most-watched content
- Run your own #SinkChallenge to your audience
Businesses & Teams
Match donations. Sponsor a well. Run a company challenge. Get your team involved in something real. People don't forget a company that does this.
- Sponsor one well as a team ($3,500)
- Match employee donations for a month
- Host a #SinkChallenge at your next all-hands
- Add a giving link to your receipt or invoice
Real posts. Real people. Real wells.
What the Movement looks like in motion — from Uganda to India, from your feed to ours.
One post.
One well.
One million more.
Jerry did it from a couch. John did it with a $20 phone. You can do it from right here. The ripple starts with you.